At Dr. Max, we aim to respond to customer feedback quickly and meaningfully, while keeping the human aspect of care front and centre. Staffino’s AI tools help us achieve that balance.
With AI-generated replies, we can now respond to routine feedback almost instantly. About 15% of customers engage further, giving us the opportunity to proactively share useful information before issues arise. Emotional or complex cases remain in the hands of our customer care teams, who play a key role in representing our brand and values.
AI helps us close gaps in speed, in capacity, and in the ability to respond proactively. It’s part of a broader strategy where digital solutions and human care work hand in hand. We’re committed to using AI in ways that support our customer-centric approach—not just to stay current, but to build smarter, more responsive ways to care for our customers in the long run.