Staffino Celebrates Its Anniversary: Nine Years of Enhancing Customer Experience
The year 2022 marks the 9th anniversary in business for Staffino. We are excited about this milestone, and we want to share a short overview of our history with you. How did we evolve from a service rating app into an intelligent experience management platform that provides complex CX and EX solutions trusted by more than 50 world’s leading brands in over 30 countries? Keep on reading and find out.
Staffino was founded in 2014 with a simple philosophy: Positive feedback boosts employee performance, and negative comments help improve the business.
The same year, the Staffino app won the Startup Awards Slovakia in the Digital category – an award for innovative solutions in IT, web, mobile, and media. The early Staffino business app served as an evaluation tool for employees, operators, and technicians, but that was about to change in the following years.
In 2015, Staffino reached its first 10,000 pieces of feedback.
Even non-commercial organisations such as universities and municipal authorities in major Slovak cities began using Staffino for feedback collection. The Faculty of Economics of the Technical University in Košice was the first to implement Staffino, and the evaluations of the lectures were sent straight to the dean.
Instead of small businesses, Staffino focused its solutions on enterprise clients. The first big ones were E.ON, one of Europe’s largest operators of energy networks, and MOL Group, a leading Central European oil and gas company with its subsidiary Slovnaft. Staffino also launched its CX campaign for public services in the London Borough of Southwark and became an international company.
The awards kept on coming. In 2016, Staffino won 1st place as “The Most Interesting Startup” in the HR Startup Day competition organised by Škoda Auto.
Staffino team became international too. The first Staffino Global Meeting took place in Bratislava in mid-November. It was attended by sales representatives from Slovakia, the Czech Republic, Hungary, Romania, the United Kingdom, Austria and Turkey.
Staffino upgraded its products and launched new channels for data collection, no longer requiring the customers to download the Staffino app in order to evaluate an organisation. The new online platform implemented advanced customer feedback collection techniques, including innovative world metrics. It also became one of a few CX platforms that boost motivation and performance through the power of positive feedback.
Staffino expanded its product portfolio with a semantic engine, an innovative solution for analysing feedback based on sentiment. Unlike the traditional semantic analysis, Staffino’s algorithm doesn’t require keywords and automatically defines new topics in thousands of feedbacks to identify quick wins.
Staffino continued to expand its clientele and launched a CX campaign for a bunch of new clients, including Dr.Max, the third largest pharmacy group in Europe, or GLS, international logistics and express company.
To mention some of its PR successes, Staffino was featured in the Daily Telegraph’s Great British Business with Sarah Locket.
In 2019, CX specialists with global experience joined the Staffino team and helped establish adequate access to modern data visualisation and interpretation. Around this time, the Staffino platform got so robust it became competitive with the world’s leading CX platforms while keeping a simple, attractive, and easy-to-use interface.
We successfully launched our first campaign in Norway for NutraQ, an international health and beauty company. In addition, we published our first case study on how Staffino helped a telco, Orange, save 200,000 EUR annually by identifying churning customers. Finally, to make the Staffino customer experience management platform even more user-friendly, we launched a new website.
Staffino expanded into new verticals. It acquired its first global retail client, JYSK, and in 18 months since the pilot, a tailor-made CX improvement programme was rolled out into 35 countries on 3 continents.
Besides, Staffino launched its unique gamification module to increase employee motivation and engagement. We have created a series of original and fun badges for employees to collect and gamified dashboards that provide the employees and their managers with performance details of teams or individuals.
Staffino grew in both product functionality and market presence. We welcomed new clients such as the Slovak gas and electricity provider SSE or Mall.cz, a Czech retail store with a wide assortment of up to 2,000,000 products.
New talents joined the Staffino team, including representatives in the UK, Romania, and Poland, who helped Staffino establish many new use cases in various business segments such as automotive, finance, retail and utility.
At present, Staffino focuses on bridging customer and employee experience to get the highest return on customers. Our strong, business-oriented mindset resulted in launching special modules with a newly developed methodology for measuring CX, which disrupts the ineffective CX programmes of the past.
We are proud to say that Staffino has a trusted and professional relationship with dozens of regional and global corporates. We work with more than 50 clients from over 20 different industries to deliver the best possible experience for their customers and employees. Businesses in more than 35 countries use our experience management solutions, and we collect over 2,000,000 pieces of feedback monthly.
When we think back to our beginnings, we are proud of our growing team, clientele and ever-expanding product portfolio. The support of our clients humbles us, and we want to thank them all for their trust. We look forward to many more years of continued cooperation, and we are ready to embrace all future challenges and opportunities.