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Customer Experience (CX)

We Took Mystery Shopping to the New MASTERY Level

Do you still use mystery shopping in 2022 and wonder why your CX isn’t changing for the better? The concept of mystery shopping has been around for about 80 years,

CX - 3 questions

3 Most Frequent Questions About Customer Experience Management

3 Most Frequent Questions About Customer Experience Management Do you know what the acronyms CXM or CEM mean? Good for you! But do you know what they really mean? There

Do you get feedback from customers? Look out for these 5 biggest mistakes

Are customers satisfied with your services, products, customer service, or what was their customer experience like? These are all questions you need to know the answer to for proper CX

How to measure customer experience? Get to know the basic CX metrics

Customer experience inherently becomes part of your brand – whether you manage it or not. It’s the basis on which customers decide whether or not to remain your customers, and

Are you asking for feedback via email? Here are some ways to increase conversion.

Regardless of the form of the feedback, the way you get it is probably the most critical to the amount of resulting data. Asking for customer reviews via email is

mid the cx gap

Is your Customer Experience (CX) Strategy Purely Academic?

The 2018 Consumer Action Monitor Report (CAM) from Ombudsman Services highlights a growing trend in consumers; Passive Consumer Action .  The Report shows that despite the trend for businesses to flirt

Defining your Brand; are you looking in the right place?

Having worked in the area of Brand for several years, I’ve seen how many different businesses choose to approach this most basic of strategic questions; what is our Brand, and

Are your C-suit executives the biggest VIPs in your company? Then heaven help you!

Invisible heroes Staffino’s co-founder, Tomáš Rosputinský, used to explain why children never want to become call centre agents or shop-floor assistants. One of the reasons, he explained, was that those professions lacked heroes.

customer insight, customer happiness, customer satisfaction, customer feedback

What price Customer Happiness? The quantifiable cost of qualitative Customer Experience.

At first consideration, Customer Happiness can appear a purely qualitative idea with little place in quantitative business considerations. A ‘nice-to-have’ rather than a basic requirement; and certainly not something which

20 clicks for a bunch of bananas? Welcome to CX hell!

“What was your last shopping experience like?” I raised this question in my non-CX expert bubble. Can you guess what the most common answer was…? If your answer has something to do